Built for Clinicians Who Are Done Recommending the Same Outdated Products
Novel is a female-founded, OTC brand advised by board-certified practitioners in colorectal surgery, OB/GYN, dermatology, and pelvic therapy. Together we are building the first barrier-first system for anorectal and perineal health. Our first products are in testing and will launch early 2027 on Amazon. You can learn more about our evidence-backed philosophy here.
We build with clinicians, not just for them. The Provider Circle is where that relationship begins.
Pelvic floor PT, OB/GYN, midwifery, NP, GI, and colorectal surgery — any clinician who has watched patients cycle through products that mask symptoms without addressing the tissue underneath.
Circle providers inform how we talk about these conditions, what we develop, and how we earn clinical trust in a category that hasn't really asked for it.
You shape the product before it launches.Circle members are among the first to receive samples and share clinical impressions — informally, directly, with our team.
You hear from our science lead directly. Periodic updates from Novel CSO Sarah Lunsford on what we're learning, what we're building, and clinical resources relevant to your patient population.
You have first access to what comes next. As Novel grows, Circle relationships grow with it.
Novel does not sell or share your information. You can unsubscribe at any time. Joining the Circle does not constitute an endorsement of Novel products.