CLINICAL DATA DRIVES EVERY DECISION WE MAKE.
We don't self-certify and ask you to take our word for it. Third-party testing confirms our products meet the standards we claim before anything reaches you.
Every Novel product is reviewed by board-certified, practicing clinical advisors in colorectal surgery, OB/GYN, and dermatology. The science doesn't get overruled by a marketing brief here. Meet our clinical advisors.
We design for the woman who is pregnant or postpartum, in the middle of a flare, navigating perimenopausal skin changes, or managing something chronic. If it works for her, it works for everyone. She is our bar.
Every Novel product is reviewed by board-certified, practicing clinical advisors in colorectal surgery, OB/GYN, and dermatology.
Ritha Belizaire, MD
Colorectal Surgeon
Candace Westgate, DO
OBGYN
Sarah Lunsford, PhD
Founder & Chief Science Officer
How We Develop Formulas
Our Core Beliefs
Your intimate skin deserves the same rigor as any other. The skin in and around the anorectal and perineal area is among the most sensitive in the body — and the most neglected in product development. We hold everything we make to the standard this tissue deserves.
Relief without recovery isn't enough. If a product interrupts your discomfort and then wears off, it hasn't solved anything. Novel products are designed to work during a flare and in between.
Effective and safe are not in conflict. You shouldn't have to choose between a product that works and one you trust. That's a false choice this category has accepted for too long. We don't accept it.
Our Decision Criteria
